Why won’t Travelodge honour my pre-booking?

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We reserved a room a week in advance but just before arriving we were told we were in another hotel

I received a call at 9pm on the night of my planned stay at a Travelodge telling me the hotel I booked a week in advance was full and it would be transferring me to another miles from where I needed to be.

I was offered no compensation and suspect they are doing this to fill up rooms in less popular areas.

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