Anti-pot billboards’ awkward race commentary sparks outrage

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Anti-marijuana billboards in Washington state — which were posted by the health department — have sparked outrage on social media due to their racially-targeted message.

“We don’t need pot to have fun,” the signs read. “We’re Hispanics…We’re cool by default.”

The billboards were set up in various cities, including Yakima and Union Gap, as part of the Washington State Department of Health’s “Listen2YourSelfie” campaign against teens smoking weed, according to KAPP-KVEW.

Needless to say, they haven’t been sitting well with locals — with many claiming that the ads are divisive.

“Are you kidding me Yakima! This sign has got to come down!” wrote one Facebook user, in response to a photo showing one of the billboards.

“This makes me really mad!” she said. “It can talk about drugs, but does it have to say hispanics? Really?”

Another person wrote, “Wtf. Really? No one thought twice about this?”

Natali Morrison added, “Ridiculous…Smoking pot doesn’t determine whether you’re ‘cool’ or not… Neither does race. The sign is idiotic.”

Alyce Larson said, “I, too, find this billboard in poor taste….If the message is aimed at reducing marijuana use, why single out ANY race? I saw it yesterday and my thought was how racially divisive a sign like that is. Do we really need any more racial division?”

One of the signs, posted at Valley Mall in Union Gap, was removed by officials after numerous shoppers complained.

“We’d like to take a moment to thank you all for your feedback,” the mall wrote on Facebook. “The opinions of our shoppers are of the utmost importance to us, so we have decided to remove the signage for the Washington State Department of Health advertising campaign. Any further concern regarding the campaign can be directed to the Department of Health.”